About Beyond Cubicles
đ˘ #BeyondCubicles is a weekly LinkedIn series created by Carolina DâSouza, born out of her own experience transitioning from a corporate career to independent consulting. Since its launch in June 2024, the series has evolved into a platform that showcases the inspiring journeys of several founders who have redefined the traditional 9-to-5.
Through authentic narratives, #BeyondCubicles highlights themes of courage, resilience, and purpose. The stories feature individuals from diverse industriesâranging from tech and education to wellness and adventureâwho share their experiences of stepping away from conventional roles to pursue passion-driven careers.Â
⨠Note: All features in this series are unpaid and shared as a way to honor and amplify real stories of transformation.
âStart building your brand before you make the leap.â
Dr. Kerstin Brehm was performing a cardiac surgery when a thought surfaced with absolute clarity: I donât want to do this anymore.
It wasnât burnout or dissatisfaction. It was the certainty that she was meant for something more.
She moved into healthcare consulting, hoping it was the âmoreâ she sought.
But even after reaching another career peak, the familiar pull returned. âEvery time I achieved something, I felt destined for more,â she says.
She worked in cardiac surgery, Big 4 consulting, and corporate leadership. In 2023, she finally found her answer: building a portfolio career blending income streams, visibility, and fulfillment. âThe âmoreâ I had always been chasing? It turned out to be helping others create their own version of success,â she says.
Leaving an established identity was challenging. âWho was I beyond the surgical theater, boardroom, and corporate world?â she says.
She had to build a brand, attract clients, and package her expertise. Personal branding was not optional. âIf people donât know who you are and what you do, they canât work with you. Visibility is currency.â
She approached reinvention like surgeryâprecise and strategic. âI got clear on my strengths, focused on visibility, and gave myself permission to experiment. Pivoting isnât failure; itâs data collection,â she says.
The biggest lesson? âStop waiting for external validation and back yourself 100%.â
Today, she helps high achievers build portfolio careers. âMy mission is simple: I help people âhave it allâ: a thriving career, financial security, freedom, and a life they love. My dedication hasnât changed,â she says, adding, âThe difference now? I donât have to choose between my interests; Iâve integrated them all into my career.â
Dr. Kerstin, who moved from Germany to Dubai for a corporate leadership role, has finally gained the freedom she always sought. âI can work from different locations, and last summer, I spent months in Europe while running my business seamlessly. Cape Town is our second home, where I can work while serving clients globally.â
Speaking about her relocation to the emirate, she says, âDubaiâs fast-paced, opportunity driven environment was a perfect match for my ambition, and it turned out to be the launchpad for my entrepreneurial journey.â
Her advice for career shifters? âThink strategically, but donât overthink it. Just start. And get visible. Start building your brand before you make the leap.â