Problem
Scope Investment, a UAE-based private investment company, sought to enhance its brand communication across digital and physical touchpoints. The initial engagement focused on a PR event to announce Scope Investment’s partnership with Asan Medical Center (AMC) from South Korea to establish the GCC’s first comprehensive GI hospital. Following the event’s success, Scope Investment engaged further to develop a cohesive brand communication strategy for online and offline platforms.
Action
I collaborated with Scope Investment’s management team to deliver a range of brand communication solutions tailored to their goals:
- Content Strategy
- Conducted workshops to define brand positioning, guiding principles, and key messages.
- Performed a keyword audit to ensure SEO alignment and crafted a distinct voice and tone for brand messaging.
- PR and Media Outreach
- Created targeted press releases and coordinated business media outreach to amplify the GI hospital partnership announcement.
Outcome
The project provided Scope Investment with:
- A strategic brand communication framework that aligns with its mission to contribute to the UAE’s economy and build global value chain competencies.
- High-quality PR and multimedia content that elevated the company’s brand presence.
Reflection
This partnership with Scope Investment underscored the value of strategic brand communications to strengthen an organization’s presence. By delivering a comprehensive strategy and media activity, I supported the company’s efforts to achieve their goals and expand their reach.