Problem
With clinic operations expanding across locations, the Diversified Integrated Sports Clinic (DISC) identified the need to enhance its in-house marketing communication (MarCom) capacity. The leadership team sought a structured framework to guide both existing and future MarCom employees, ensuring alignment with business growth and marketing goals.
Action
I collaborated with DISC’s leadership team to create internal guidelines comprising a comprehensive policy manual and provide additional support for brand communication:
- Policy Manual Development
- Identified key internal and external stakeholders to align messaging and policies.
- Crafted key messages and procedures to ensure consistency across all communication channels.
- Developed a detailed, 100-page policy framework document to guide future MarCom activities and support business growth.
- Brand Storytelling
- Assisted with web copy proofing to enhance clarity and ensure alignment with DISC’s brand voice.
Outcome
The project resulted in:
- A consolidated policy framework that provides clear guidance for marketing activities, empowering current and future MarCom employees.
- Streamlined communication processes to support DISC’s operational expansion and marketing goals.
- Enhanced web copy that reflects DISC’s mission to help individuals and communities achieve their full physical potential.
Reflection
This collaboration highlighted the importance of structured communication frameworks in enabling sustainable business growth. By aligning DISC’s brand storytelling and MarCom policies, I helped the clinic establish a strong foundation for consistent and impactful communication.