About Beyond Cubicles
📢 #BeyondCubicles is a weekly LinkedIn series created by Carolina D’Souza, born out of her own experience transitioning from a corporate career to independent consulting. Since its launch in June 2024, the series has evolved into a platform that showcases the inspiring journeys of several founders who have redefined the traditional 9-to-5.
Through authentic narratives, #BeyondCubicles highlights themes of courage, resilience, and purpose. The stories feature individuals from diverse industries—ranging from tech and education to wellness and adventure—who share their experiences of stepping away from conventional roles to pursue passion-driven careers.Â
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✨ Note: All features in this series are unpaid and shared as a way to honor and amplify real stories of transformation.
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More Than Just Noise
When Joe Hage picked up a guitar at age 8, he had no idea it would become a lifelong calling.
“Music has always been part of who I am,” he says.
After earning a degree in industrial engineering in Canada, he realized something was missing.
“I was good at it, but I didn’t feel fulfilled,” he says.
His heart remained with music, and after performing with bands and specializing in audio recording, he decided to blend his technical expertise with his passion for sound.
In 2015, Joe moved back to the UAE to pursue full-time audio and music. “I didn’t want to live with regrets,” he says. “I had to follow what I truly loved.”
This decision propelled him from sound engineering into the world of sonic branding to help brands connect more deeply with their audiences.
But the journey was far from easy.
“Leaving a stable career felt risky, and people kept telling me to keep music as a hobby,” he says. In a competitive industry, he knew he had to continuously refine his skills and differentiate himself. “Passion alone wasn’t enough,” he says, adding, “I had to pair it with strategy, a clear vision, and well-defined goals.”
That determination led to the launch of JH Audio & Consulting in 2023 to focus on designing sound experiences that build trust and loyalty for brands. “Sound is a powerful tool,” he explains. “It has the ability to forge deep emotional connections with audiences.”
Beyond his professional growth, Joe’s journey has been one of personal development as well. As a certified life coach, he merges personal growth with professional success, drawing inspiration from figures like John Maxwell and Brian Tracy. “The more I grow personally, the better I can serve others,” he says.
He makes time for nature walks, playing guitar, and powerlifting—habits, he believes fuel his creativity and keep him grounded in the fast-paced world of business. “Spending time in nature helps me reset, and playing the guitar allows me to reconnect with my passion.”
Now based in Dubai, a city known for its innovation, he is building something meaningful. “I’m finally merging my passion with my purpose,” he says. “Success is a process. It’s about being patient, persistent, and always learning.”