I help leaders, founders, and entrepreneurs build a brand that feels like second skin—authentic and unique.

With over 25 years of experience, I’ve honed the art of strategy and storytelling. I spent over a decade as a journalist with Gulf News, the UAE’s leading newspaper, before leading PR and reputation management at Dubai Healthcare City Authority, a government entity, where I built and managed a team.

In 2020, I moved into consulting, founding The Exhibit’s digital branding vertical and collaborating with agencies like Esstec on storytelling.

Guided by curiosity, learning, and compassion, I thrive on building lasting connections. Today, I work with people and brands across healthcare, finance, social, consulting, and retail to develop campaigns and stories that resonate and drive business.

Whether you’re:

• Preparing for your next career move
• Transitioning into entrepreneurship
• Balancing leadership with personal growth

I develop strategies to:

• Increase visibility and influence online and in the real world
• Build credibility and trust with your target audience
• Go beyond social platforms with strategies rooted in purpose and storytelling

I apply proven methodologies that:

• Shape your brand around what matters most to you and your audience
• Help you navigate change and seize new opportunities
• Adopt a free agency mindset to empower you at any stage of your career

Beyond my work, I am an advocate for wellness and hold international certifications as a personal trainer, mobility coach, and natal training specialist, reflecting my passion for balance and wellbeing.

Inspired by my own journey from corporate to consulting, I launched #BeyondCubicles, a LinkedIn series that spotlights people who have left their 9-to-5 jobs to pursue entrepreneurship, using personal stories to foster connections.

Are you ready to craft a personal brand that feels like second skin? One that is aligned with your goals and designed to create impact?