I partner with leaders, founders, and entrepreneurs to create authentic, purpose-driven personal brands that feel like second skin—true to who they are, online and offline.

With over 25 years of experience, I’ve mastered the art of strategy and storytelling. My career began in journalism for 14 years, primarily with Gulf News, the UAE’s leading newspaper. I then transitioned to leading PR and reputation management at Dubai Healthcare City Authority, a government entity, where I led PR, reputation management, and a cross-functional team for nearly seven years. 

In 2020, I moved to consulting, delivering strategy and storytelling solutions to clients. I founded The Exhibit’s digital branding vertical and collaborate with agencies like Esstec on storytelling. Today, I work across diverse industries spanning healthcare, finance, retail, and social impact.

Outside of consulting, I am committed to wellness. As a certified personal trainer, mobility coach, and natal training specialist, I advocate for balanced, intentional living.

My personal journey inspired me to launch #BeyondCubicles, a LinkedIn series spotlighting individuals who’ve left their 9-to-5 roles to build something meaningful. Each story (unpaid to honor transformative journeys) highlights resilience, purpose, and authenticity.

Guided by curiosity, learning, and compassion, I focus on building genuine connections and helping leaders tell stories that inspire and influence.

If you’re ready to craft a personal brand aligned with your goals and your values, I’d love to help you bring your vision to life.